Added value advertising

There are some advertising mediums out there that provide the perfect mix of mass awareness and deeper engagement all at once.

Black cabs are one such medium, and most brands take advantage of the former, but how many then use that precious 5 – 10 minutes of time inside the cab on the journey? Not many.

So it was nice to see Vodafone throwing a bit more budget at their cab activation by offering recharging services for different mobiles. A simple thought, but one that because it was unexpected and useful, results in a memorable experience for passengers and a positive association with the brand too. That’s much more than the exterior decal could ever have hoped to achieve.

Phone chargers in the Vodafone cabs