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| Simply step right behind this bus and scan away... |
Interesting use of a QR code on this ad. Apparently the success of the campaign will be measured by the number of casualties found under said bus, still wielding their smart phones.
Showing posts with label commuting. Show all posts
Showing posts with label commuting. Show all posts
Friday, 5 October 2012
QR code of the week
Driving into town this week i saw this on the back of a bus...
Interesting use of a QR code on this ad. Apparently the success of the campaign will be measured by the number of casualties found under said bus, still wielding their smart phones.
Interesting use of a QR code on this ad. Apparently the success of the campaign will be measured by the number of casualties found under said bus, still wielding their smart phones.
Tuesday, 17 July 2012
Looking after #1 - the commuter mindset
I sat down on a train
in London last week and came face to face with this notice.
Has it really come to this? I’ve spent a lot of time in meetings recently talking about consumer mind set and shopper mind set, maybe we need to add commuter mind set to that – the moment when perfectly pleasant human beings turn into selfish b******s that need a sign like this to tell them how to behave in a public place.
Was it always like this? Or has the gradual decline in how the rail companies treat us, resulted in us treating each other with the same disregard? And should that affect the way we choose to advertise in these places?
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| How to behave like a human being |
Has it really come to this? I’ve spent a lot of time in meetings recently talking about consumer mind set and shopper mind set, maybe we need to add commuter mind set to that – the moment when perfectly pleasant human beings turn into selfish b******s that need a sign like this to tell them how to behave in a public place.
Was it always like this? Or has the gradual decline in how the rail companies treat us, resulted in us treating each other with the same disregard? And should that affect the way we choose to advertise in these places?
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