Tuesday, 17 July 2012

Looking after #1 - the commuter mindset

I sat down on a train in London last week and came face to face with this notice.

How to behave like a human being


Has it really come to this? I’ve spent a lot of time in meetings recently talking about consumer mind set and shopper mind set, maybe we need to add commuter mind set to that – the moment when perfectly pleasant human beings turn into selfish b******s that need a sign like this to tell them how to behave in a public place.

Was it always like this? Or has the gradual decline in how the rail companies treat us, resulted in us treating each other with the same disregard? And should that affect the way we choose to advertise in these places? 

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