'Feel Good' chocolate

I’ve eaten plenty of chocolate in my time but I’d never noticed the message on the inside of a Divine Chocolate wrapper. A good read alongside those 5 minutes of indulgence while you eat the bar.

It explains why ‘Divine’ is exactly that. In a few simple sentences it tells the story of how, when, and why the farmer co-operative was formed in Ghana that produces the chocolate (and owns 45% of the business).

It paints a much more evocative picture than the ‘fairtrade’ logo can convey on the front of the pack. That simple detail improves the product experience, heightening the feel good factor of eating the chocolate, knowing you’ve done a good thing.

Not only that, in less than 2 minutes it’s heavily influenced your decision next time you get that chocolate craving.



The packaging nods to the product's origin, using Traditional Wst African Adinkra symbols



Inside - the story of how it began and how you're helping, just by munching some chocolate