Best FMCG campaign of 2012

Three years ago, I stood up with two colleagues and tried to sell what we thought was a great proactive idea to a client. It was an idea for 2012, one that was a bit different to the norm, one that had real ambition but also required a bit of faith from the client… to do things differently.

 

Thankfully, that client (Jonathan Gatward at Britvic) had the required faith. And last night, 32 months later, Marketing Week also agreed with us on the quality of that idea, resulting in ‘Transform Your Patch’ winning Best FMCG campaign of 2012 and Best Shopper Marketing campaign of 2012. Well done to everyone at Arnold KLP, Britvic and PepsiCo.

 

 

Picking up the first of our two awards from Mr Norton