CBi Award Winner

Another week, another award for the Brivic/PepsiCo campaign, Transform Your Patch. This time it's HAVAS Worldwide recognising the work of Arnold KLP for its prestigious 'Creative Business Idea' global accolade - you can find out more about the award, and the winners here.

Premiumisation

Just when you think you've seen it all, you walk into a garden centre and are confronted with this...

... clearly Weber feel post recession Britain is ready for a £20 bag of charcoal.

Best FMCG campaign of 2012

Three years ago, I stood up with two colleagues and tried to sell what we thought was a great proactive idea to a client. It was an idea for 2012, one that was a bit different to the norm, one that had real ambition but also required a bit of faith from the client… to do things differently.

 

Thankfully, that client (Jonathan Gatward at Britvic) had the required faith. And last night, 32 months later, Marketing Week also agreed with us on the quality of that idea, resulting in ‘Transform Your Patch’ winning Best FMCG campaign of 2012 and Best Shopper Marketing campaign of 2012. Well done to everyone at Arnold KLP, Britvic and PepsiCo.

 

 

Picking up the first of our two awards from Mr Norton

Good stuff

Its been a poor effort recently, three months without a post. To break my longest drought to date, here's a mixed bag of good stuff that I've come across lately... while i finalise a future rant about coffee chains.

1. The rise and rise of Hailo - a genuinely useful app and i don't even live in London anymore. The app that lets you hail that elusive black cab from the other side of town and track it all the way to your curbside seems to be everywhere. It saves the cabbie driving around looking for fares too - the kind of win-win that's likely to make it a huge success, and means they can offer trial driving promotions like this...

2. All year round decoration - Liberation day in Guernsey marks the end of the German occupation in the second world war, you can find out more about that here and maybe even plan a trip for next time round (9th May). Houses all over the island are decorated with bunting. That's been partly responsible for a new obsession i have over the stuff - if you want to get in on the bunting action you could do a lot worse than starting with a Dutch offering here.

3. Local craft classes - It's not just bunting, here's the latest edition to my the kitchen from Iris & Dora Designs they don't just sell you locally inspired homewares, they'll teach you how to make it too.

4. 'Destination' train stations - I travelled through Kings Cross last week for the first time since its redevelopment. A beautiful mix of old and new in the mould of St Pancras next door. If only we'd mastered the flying lark a little earlier... that way Gatwick South Terminal would have been built by the Victorians and it might have been next in line for a face lift.

5. 'Magic' mints - Good to see Peppersmith getting some High St distribution for their mints. They contain xylitol which makes them good for your teeth... well, for the few real ones I have left.