Christmas at Waitrose. Or is it Virgin Mobile?

Retailer's Christmas decorations seem to go up earlier and earlier each year - this time it looks like Virgin Mobile and Waitrose have inadvertently clubbed together to promote a 'knitwear' theme....

Waitrose have made a better job of their look & feel. It works well across the store creating impact at the checkouts, pulling out specific seasonal products and creating a 'pared back' feel through the tree decoration at the entrance.

 

It has an authenticity about it that you'd expect from Waitrose and it reflects their primary advertising message about giving more to local good causes this year rather than spending it on a 'fancy TV advert' as Heston insists on telling us every single evening. All very apt for these recessionary times.