Nice bit of trial driving activity between HSBC & EAT encouraging use of contactless payment. Only cards that were used with a decent amount of frequency arrived with this EAT offer at the bottom of the letter supplying your new card. Contrast that with Barclays that recently sent me an uninspiring 6 page pamphlet with their new 'contactless' card with no incentive to do anything more than bin the material and carry on using chip & pin.
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| HSBC encouraging adoption of contactless payment through EAT trial driving offer |
The offer made me try the technology, go out of my way to visit an EAT outlet and also recognise just how quick and simple the payment mechanism is. That said, the terminal i used (below) had a malfunctioning LED display. When you're introducing new payment technology such as this and people are highly sceptical of fraud and overpayment, you need to be able to reassure and build trust, so it's vital the displays tell you exactly what you've paid - otherwise customers hang around for another 15 seconds waiting for a receipt which kind of defeats the object of the technology in the first place.
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| Malfunctioning display does nothing to build confidence in new payment mechanism |
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