Bridging the gap from consumption to repurchase

Ever enjoyed a great bottle of wine and thought to yourself - i must buy that again?

A week later, having recovered from the hangover, you find yourself in the supermarket aisle looking in vain for that very same bottle.

It seems simple enough, but this is the first time I've seen the 'remember me' tab on the rear label of a bottle, in this case from a New Zealand producer.

It's a great example of bridging the gap from consumption to repurchase for the shopper, though I'm not sure how long it will be before i see it on a bottle of claret.

Helpful reminder for the next shop